Public Relations & Writing

Strategic communications, media relations, and my long-form writing.

Press kit cover page for a non-profit media relations project
Nonprofit Communications

Sponsorship Proposal

A thoughtfully designed and proposal written on behalf of a nonprofit, meant to catch the eyes of community relations officers.

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Crisis communications plan document spread
Media Relations

Live Interview

A 10-minute live interview with CBC discussing Gen Z in the workforce, bridging into key messages that make my generation look employable.

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Feature article layout for a PR writing assignment
Brand Journalism

Blog Post & Magazine Article

A blog-post-turned-magazine-article written on behalf of CentrePort Canada to promote their partnership with RRC Polytech.

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Nonprofit Communications

Sponsorship Proposal

THE TASK: develop a sponsorship proposal for my theoretical client, the DASCHWorks program, an employment initiative of the DASCH Foundation. I had to identify a strategic partner, and how they would mutually benefit from this sponsorship. Using Canva Pro, I designed an appealing proposal to catch the eyes of community relations officers.

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Content Marketing / Brand Journalism

Blog Post & Magazine Article

THE TASK: write a 1000 word article for CentrePort Canada to be published on their news blog and in Lifestyles 55 Magazine. For this multimedia piece, I photographed and interviewed faculty, students, and graduates from RRC Polytech to put together a story that showed CentrePort Canada's investment in post-secondary education.

Read the Article ↗
Social Media

Short-form Video for Social Media

THE TASK: storyboard, film, and edit a video that uses an analogy to help audiences understand what PR is. For this assignment, I shot on iPhone, had my classmates Easton Penner and Isabella Baerg act alongside me, and used Premiere Pro to edit.

View Post on LinkedIn ↗
Nonprofit Social Media

Carousel Post

THE TASK: design and write a piece of social media content for my team's communications campaign for The Dream Factory. This post fit under a content pillar we called "Our Champions," and highlights a key donor.

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Creative Non-Fiction

Book Review

THE TASK: read A Truce That Is Not Peace by Miriam Toews and write a review for my writing course. My review was selected by instructors to be edited and submitted for publication in Working Draft magazine.

Read Online ↗
Public Speaking

Live Interview

THE TASK: speak live on CBC's 8:00 a.m. radio about Gen Z in the workforce. This clip shows the end of the interview, where I bridged out of my peer's statement to emphasize my key message: I am ready and willing to work hard.

Watch the Full Interview ↗

Marketing

Brand-building, content creation, ad design, and copywriting.

Social media content grid showing Instagram posts for a student marketing campaign
Brand Marketing

Brand Guidelines

What if Halloween was a brand? It would need my copywriting to nail its voice and tone.

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Marketing campaign plan document with brand colour palette
Social media

Short-form Video

A vertical video optimized for LinkedIn, using analogies and storytelling to help answer an FAQ.

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Brand identity design and copywriting samples
Ad series

Tourism Ad Campaign

A series of ads optimized for print, digital, and out-of-home, using my copy, photography, and design.

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Data, Analytics, & Strategy

Funnel Optimization Report & Strategy

THE TASK: Review all the website and social media analytics for The Basement Cycle + Train. Analyze the marketing funnel, identify where it needs to be optimized, make three data-backed recommendations that speak directly to the owner's goals, and create one piece of content that helps move her business forward. Create a client-facing PDF designed in Basement Cycle & Train's branding, and written in plain language the owner can act on, and presented at the standard of work you would hand to a paying client.

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Ad Series

Tourism Ad Campaign

THE TASK: choose a Manitoba attraction to create an ad series for, using Adobe Creative Suite. The catch? No stock images allowed. All photos had to be my own. Thankfully, I've spent a lot of time in the Whiteshell.

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Tourism ad campaign series for the Whiteshell, Manitoba
Brand Marketing

Brand Guidelines

THE TASK: pretend Halloween is a company and create its brand guidelines. I wrote the copy, and my classmate Pam Espiritu did the graphic design. Our assignment was used as exemplar by the instructor for its clever and consistent voice.

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Data, Analytics, & Strategy

Research Project: SEO, EEAT, & AI Overview

THE TASK: Pick a recent article from a reputable source that explores one of the topics below regarding data and analytics. Create a 10-minute presentation summarizing the articles, highlighting key takeaways, and explaining how to apply this in industry. I chose to focus on EEAT, and the role it plays in SEO and AI overviews.

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Social Media

Carousel Post

THE TASK: create a series of carousel posts to introduce each employee in The Projector newsroom. I asked each of my colleagues to submit photos and used Adobe Photoshop and Illustrator to create collages that end in a strong CTA.

View Post on LinkedIn ↗
Social Media

Short-form Video for Social Media

THE TASK: storyboard, film, and edit a video that uses an analogy to help audiences understand what PR is. For this assignment, I shot on iPhone, had my classmates Easton Penner and Isabella Baerg act alongside me, and used Premiere Pro to edit.

View Post on LinkedIn ↗
Nonprofit Social Media

Carousel Post

THE TASK: design and write a piece of social media content for my team's communications campaign for The Dream Factory. This post fit under a content pillar we called "Our Champions," and highlights a key donor.

View Post on Instagram ↗