Brand Marketing
Brand Guidelines
What if Halloween was a brand? It would need my copywriting to nail its voice and tone.
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Brand-building, content creation, ad design, and copywriting.
Social Media
Short-form Video
A vertical video optimized for LinkedIn, using analogies and storytelling to help answer an FAQ.
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Ad Series
Tourism Ad Campaign
A series of ads optimized for print, digital, and out-of-home, using my copy, photography, and design.
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Brand Marketing
Brand Guidelines
THE TASK: pretend Halloween is a company and create its brand guidelines. I wrote the copy, and my classmate Pam Espiritu did the graphic design. Our assignment was used as exemplar by the instructor for its clever and consistent voice.
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Social Media
Short-form Video for Social Media
THE TASK: storyboard, film, and edit a video that uses an analogy to help audiences understand what PR is. For this assignment, I shot on iPhone, had my classmates Easton Penner and Isabella Baerg act alongside me, and used Premiere Pro to edit.
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Ad Series
Tourism Ad Campaign
THE TASK: choose a Manitoba attraction to create an ad series for, using Adobe Creative Suite. The catch? No stock images allowed. All photos had to be my own. Thankfully, I've spent a lot of time in the Whiteshell.
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Data, Analytics, & Strategy
Funnel Optimization Report & Strategy
THE TASK: Review all the website and social media analytics for The Basement Cycle + Train. Analyze the marketing funnel, identify where it needs to be optimized, make three data-backed recommendations that speak directly to the owner's goals, and create one piece of content that helps move her business forward.
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Social Media
Pinterest Post
THE TASK: Using your own photos, design a clickable cover image that would entice a Pinterest user to click the "Visit Site" CTA.
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Data, Analytics, & Strategy
Research Project: SEO, EEAT, & AI Overview
THE TASK: Pick a recent article from a reputable source that explores one of the topics below regarding data and analytics. Create a 10-minute presentation summarizing the articles, highlighting key takeaways, and explaining how to apply this in industry. I chose to focus on EEAT, and the role it plays in SEO and AI overviews.
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Social Media
Carousel Post
THE TASK: create a series of carousel posts to introduce each employee in The Projector newsroom. I asked each of my colleagues to submit photos and used Adobe Photoshop and Illustrator to create collages that end in a strong CTA.
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Nonprofit Social Media
Carousel Post
THE TASK: design and write a piece of social media content for my team's communications campaign for The Dream Factory. This post fit under a content pillar we called "Our Champions," and highlights a key donor.
View Post on Instagram ↗